For Law Enforcement

Two print ads are included for use in your local markets.  These ads can be used in a variety of ways including in print publications, newsletters, and as handouts at local marinas and retailers.  The full-page and half-page black-and-white ads are Illustrator files.  If your state agency has access to that program, it is possible to add the state's logo on the same line that the Coast Guard and NASBLA logos currently appear.

 

Print PSA Boat Dry Full Page - PDF
Print PSA Boat Dry Full Page - PDF
Print PSA Attention Boaters Half Page - PDF
Print PSA Attention Boaters Full Page - PDF

Radio is an excellent way to get the word out about Operation Dry Water. Many stations are receptive to receiving and airing Public Service Announcements that will benefit their community.

Each spot provided is available as an audio file and as a written script. The audio files include additional time at the end that you can use to personalize the PSA for your state. If preferred, you can give the written copy to radio stations for announcers to read. The radio PSAs are intended to be earned media (not paid) so an outreach effort to targeted local stations asking them to run the spots will be necessary.

Radio PSA Script-MS Word  TV B Roll

 

Press Release Template- Word Doc.
Fact Sheet Template - Word Doc. 
Contact Sheet - Word Doc.

Report your agency's results to NASBLA. Complete and submit the online form.

The flyer is designed as a Word Doc. for easy customization. Include your logo, local activities, and local messaging, if desired. Download the Word Doc., customize and print as many copies as you need. Flyers can be used as handouts wherever boaters congregate. These can be used prior to and during Operation Dry Water.

Two Checkpoint Flyer Options – one in black & white and one in color – and can be customized by adding your state's agency logo. Download, customize and print as many copies as you need to blanket marinas, police and fire stations and more with the Operation Dry Water message.

Two poster options – in black & white and in color – and can be modified to you'd like. The poster, produced as a word Doc., can be customized with your state agency's logo. Download, customize and print as many copies as you need to blanket marinas, boating classes, retail outlets, police and fire stations and more with the Operation Dry Water message

The message that is being highlighted during Operation Dry Water is one that good all year long.  The brochure gives a succinct overview of the dangers and consequences of boating under the influence of alcohol and/or drugs.  The brochure, a PDF file, has a white panel on the back cover where state agencies can stamp or write their information. Provide a brochure to each boater encountered during Operation Dry Water. These brochures are best reproduced in color. 

Operation Dry Water logos for your use.
Logo - Illustrator
Logo - JPEG
Logo - PDF

Click on the photos to download for web and moblie use. 
Visit our Flickr page
 for additional photos.

Get a proclamation from your state, county or city, declaring your jurisdiction's commitment to Operation Dry Water. The Proclamation, provided in PDF and Word formats, allows for customization based on your specific circumstances. Get started on this quickly; it may take time for a proclamation to go through the appropriate channels. Proclamations can be read at events, printed in publications, mentioned during interviews, and more.

Operation Drywater Proclamation - Word Doc.
Operation Drywater Proclamation - PDF

Using Operation Dry Water Talking Points, provided in PDF and Word formats, ensures that the messages one person provides are consistent with those of another. State agencies are encouraged to share these talking points with those who will be communicating about the effort to audiences like the press, community groups, partners, and others. States are encouraged to customize talking points with state statistics or testimonials if appropriate.

Talking Points - Word Doc.

 

Breathalizer Air and Sea Checkpoints BUI Law Enforcement BUI Marine Patrol Capsized Patrol Sobriety Checkpoint