PressKit PSA's Report Form Flyers Posters Brochure Graphics Photos Proclamation Talking Points |
Press Release Template- Word Document
Fact Sheet Template - Word Document
Contact Sheet - Word Document
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TV
Many states have created their own television PSAs. If you have a PSA, try to get local television stations to air it the week prior to and during Operation Dry Water.
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Radio
Radio is an excellent way to get the word out about Operation Dry Water. Many stations are receptive to receiving and airing Public Service Announcements that will benefit their community. Two PSAs are available for your use:
Pay The Piper – a straightforward look at the dangers of Boating Under the Influence through the eyes and mouths of the law enforcement community.
Sobriety Test – sobriety tests are serious business and the best way to avoid one is to never boat under the influence.
Each spot provided is available as an audio file and as a written script. The audio files include additional time at the end that you can use to personalize the PSA for your state. If preferred, you can give the written copy to radio stations for announcers to read. The radio PSAs are intended to be earned media (not paid) so an outreach effort to targeted local stations asking them to run the spots will be necessary.
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Keith Colburn Radio PSA - MP3
Pay the Piper Radio PSA - MP3
Sobriety Test Radio PSA - MP3
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Print
Two print ads are included for use in your local markets. These ads can be used in a variety of ways including in print publications, newsletters, and as handouts at local marinas and retailers. The full-page and half-page black-and-white ads are Illustrator files. If your state agency has access to that program, it is possible to add the state’s logo on the same line that the Coast Guard and NASBLA logos currently appear.
2010 PSA - Word Document
Print PSA Boat Dry Half Page - PDF| Print PSA Boat Dry Full Page - PDF
Print PSA Attention Boaters Half Page - PDF| Print PSA Attention Boaters Full Page - PDF |
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 Two Checkpoint Flyer Options – one in black & white and one in color – and can be customized by adding your state's agency logo. Download, customize and print as many copies as you need to blanket marinas, police and fire stations and more with the Operation Dry Water message.
Flyer B&W - Word Document
Flyer Color - Word Document
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The message that is being highlighted during Operation Dry Water is one that good all year long. The brochure gives a succinct overview of the dangers and consequences of boating under the influence of alcohol and/or drugs. The brochure, a PDF file, has a white panel on the back cover where state agencies can stamp or write their information. Provide a brochure to each boater encountered during Operation Dry Water. These brochures are best reproduced in color.
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Brochure B&W - PDF
Brochure Color - PDF |
Spanish Brochure B&W - PDF
Spanish Brochure Color - PDF |
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 Operation Dry Water logos for your use.
Logo - Illustrator
Logo - JPEG
Logo - PDF
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 Boater tested at BUI checkpoint
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 BUI Law enforcement officer conducting sobriety check point
Test on area boater
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 Boat capsized in accident
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 BUI Law enforcement conducting breathalyzer test on Boater to determine Blood Alcohol Content (BAC) |
 A boater's Blood Alcohol Content (BAC) registers above the .08%
legal limit pf alcohol consumption
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 BUI law enforcement conducting checkpoints by air and water |
 BUI Law enforcement officer on marine patrol |
 BUI law enforcement officer on marine patrol |
Using Operation Dry Water Talking Points, provided in PDF and Word formats, ensures that the messages one person provides are consistent with those of another. State agencies are encouraged to share these talking points with those who will be communicating about the effort to audiences like the press, community groups, partners, and others. States are encouraged to customize talking points with state statistics or testimonials if appropriate.
Talking Points - Word Document
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Get a proclamation from your state, county or city, declaring your jurisdiction’s commitment to Operation Dry Water. The Proclamation, provided in PDF and Word formats, allows for customization based on your specific circumstances. Get started on this quickly; it may take time for a proclamation to go through the appropriate channels. Proclamations can be read at events, printed in publications, mentioned during interviews, and more.
Operation Drywater Proclamation - Word Document
Operation Drywater Proclamation - PDF
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